Make an impression that's not easily forgotten.

It is a known fact that a good brand and strong corporate identity decreases price concerns, increases leverage in bargaining, and increases loyalty in your customers.

A good brand is one that is A. Original, B. Relevant and C. Consistent

A. Original

Your brand must be clever enough to reflect a knowledge of your target market while being unlike anything already in circulation.

B. Relevant

Every sector in the market has a unique audience that speaks a unique language in regard to the particular product or service being offered. Your brand must address the current concerns of your taget demographic while being simple enough to attract first time customers.

For example, you may want to explain high resolution to your customers. Using the word "HUGE" to descibe size brings about a different perception than "2400dpi", even though a Print Operator would hear almost the same thing.

C. Consistent

If a popular building centre would paint some of its stores green or brown instead of orange, it would confuse customers and would almost certainly hurt sales as it would not be consistent. The knowledge that every store is identical almost guarantees the customer's return to the store no matter where in North America s/he might be, assuming the customer is happy with the first visit.

Branding is extremely powerful when it is original, speaks to the audience, and looks identical at every turn.

Ask Marian creates corporate identity through brand recognition, including printed material and websites that work together, creating a coherent marketing presence that is on target and effective. Ask Marian offers potential for penetrating new markets and competing in new ways.